We have had a great working relationship with Selby Abbey since we helped with the branding for its 950th birthday. To get under the skin of such an incredible building we formed a brand council from a cross-section of the Abbey partners and key staff, and facilitated a brand personality session that unlocked a deeper understanding of the Abbey’s personality, values and mission. With this insight and clarity, we designed a brand that truly represents the Abbey’s spirit. A fresh colour palette and a refined logo emerged, creating a cohesive visual identity that will resonate with their audience for years to come. This brand refresh ensures the Abbey continues to be a beacon in community, reflecting its legacy with a modern touch.
Hazel Colquhoun, Arts Consultant"The new Abbey brand is a great mix of contemporary and traditional, it speaks to the core values and function of the Abbey whilst its updated design, colours and the options for different ways of working will help the Abbey to work better with its many and diverse partners"
