Working with York BID, we created the brand identity and name for Momentum York, a new event series to shake up and celebrate the city’s professional services sector. The brief was to establish a refreshingly confident visual identity and name that could unite exhibitors, speakers and delegates while working consistently across digital marketing, event graphics, signage, printed materials and social media, giving the inaugural event a strong and memorable presence.

Momentum York was developed by the team at York Bid brought together leading businesses, industry experts and decision-makers to explore ideas, share knowledge and strengthen connections across the city. The identity was designed to feel energetic, contemporary and unmistakably rooted in York, creating a recognisable platform that could grow with the event in future years. From promotional campaigns through to the exhibition experience itself, every touchpoint worked together to establish Momentum York as an ambitious new fixture in the city’s business calendar.