The Benefits of PPC Advertising

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Posted by Sarah
on 30 September 2019

PPC, or pay-per-click, advertising is an integral part of any well rounded marketing and SEO strategy. If you’re already putting effort into SEO to improve your organic ranking – and we would absolutely recommend you do – you might be wondering what additional benefits PPC advertising can offer. If so, read on!

Get your name out there

PPC advertising certainly shouldn’t be seen as a replacement for organic SEO efforts, but even the best SEO strategies take time to make a noticeable improvement to your rankings. 

PPC is a great way to get your name out there and drive traffic to your site at a time when potential visitors might otherwise struggle to find you, be it through Google, Facebook or any other advertising platform.

Target your niche

Particularly if you’re a small business, you might be wondering how you can possibly compete with large brands in the same space as you, who have seemingly limitless budgets to target all the top search queries with. 

Well, one of the major benefits of PPC advertising is that it allows you to win out against big brands within your niche. With clever keyword research and well thought out targeting, you can carve out your own space in your area of expertise and claim the coveted SERP top spot. 

Measure your results, control your spending

Some areas of marketing can sometimes feel like throwing money into the ether – you can’t measure how effective they or effectively measure results, so how do you know if it’s really worth it?

This isn’t a problem with PPC advertising, as results are fully measurable so you can monitor how many clicks you’re getting through to how many conversions that’s leading to. That level of understanding means you can make sure you’re getting the most bang for your buck, and PPC advertising platforms will never exceed the budget you’ve set so you can be sure you’re not spending more than you want or need.

Get to the top of search results

A significant advantage of advertising with Google Ads in particular is that it gives you the chance to appear above organic search results. 

Whilst appearing at the very top of SERPs isn’t a guarantee, with careful, effective optimisation, the right budget and some patience you have a chance at having your website be the first search result a user sees when they perform a related search. If there’s one thing we know about web users (and I’m absolutely including myself in this), it’s that they have the attention span of gnats and what to find whatever they’re after as soon as possible. So chances are, if you can get your website to the top of search results, you’ll be the first choice for many consumers.