Bringing calm to the chaos of homeownership

Working with Home, we developed a distinctive brand identity, visual language and tone of voice, complete with an animated brand icon. What began as a branding project evolved into a comprehensive design system that helped shape a digital platform designed to simplify the way people manage their homes.

The application brings household bills, subscriptions and important paperwork together under one roof. Acting as a central dashboard for the home, it automatically compares costs and helps customers find better deals on everything from energy and broadband to Netflix and other subscriptions.

Our challenge was to make what can often feel like a dry, complicated subject approachable and engaging. The result was a friendly, reassuring brand that brought calm to the chaos of running a home, making everyday household management feel simpler and more intuitive.

The identity also extended into a wider family of brands, including Rent Buddy, Home Lab, Home Ventures and FCC Paragon, each building on the foundations of the original Home.cc brand.