Working with theatre photographer and videographer Charlie Kirkpatrick, we developed a new identity to better reflect the energy, confidence and character of his work. Positioning Charlie himself at the heart of the business and supporting his growing reputation as a specialist theatre photographer and filmmaker working across the UK.
The new brand was designed to sit confidently alongside Charlie’s vibrant, high-impact imagery without competing with it. A bold, contemporary visual language provides a recognisable framework for photography and film across the website, social media and wider communications, while allowing the performances, personalities and moments he captures to remain the stars. The result is a simpler, more individual identity that moves the business beyond the conventions of a traditional photography brand and better reflects Charlie’s particular place within the theatre and performance world.
