Digital Creativity Labs is a world centre of excellence for impact-driven research, focusing on digital games, interactive media and the rich space where they converge. 
Our brand process helped to unite the team around core principles that underpin the new visual landscape. Working through a series of sessions at their base at The University of York we were able to create a brand that reflected the wide range of individuals who make up the DC Labs team.

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“Outstanding work guys – you really got inside our heads”
Peter Cowling, Director of IGGI & DC Labs